Discover the Heart of Craft Cider
Join us as we delve into the story behind Ash & Elm Cider Co., where passion meets craftsmanship in every sip.
Mission & Vision
Our company's mission is to grow the Midwest into a leading cider region. We can accomplish this by educating our customers about the potential cider—both an international and historic beverage—holds in the hands of modern cidermakers. With more knowledgeable cider fans throughout the Midwest, we can work toward our vision of supporting local and regional orchards, providing opportunities for them to expand their revenue streams and reach new customers.
We don’t approach cider as a zero-sum game. We love supporting the other cideries that have opened acrss the state in the last decade. In fact, our annual Autumntidings Fall Festival, serves to shine a light on all of the amazing ciders made in Indiana. The more people who drink locally made craft ciders increases the strength of the cider industry across the board. We're excited to play a part in expanding the tent of cidermakers and drinkers in the Midwest.
Our Story
Ash & Elm Cider Co. launched in the summer of 2016, led by husband and wife team Aaron and Andréa Homoya. Cider became their passion after a trip to Ireland, when they sampled some ciders that opened their eyes to the variety and sophistication of the beverage.
After their return, Aaron—already an avid beer and wine maker—started crafting ciders as well, and it didn’t take long before it was his sole focus. They realized that Indianapolis didn’t have much of a cider scene, and thought that their approach to cider could interest people locally as well as help usher in a new generation of cidermakers and drinkers in the state.
Now a decade in, Ash & Elm Cider Co. has cultivated a market for craft cider in Indiana. Each cider we make—from top-selling Sunset to experimental taproom-only releases—is never from concentrate and uses fresh-pressed midwest apples. We juice every lemon that goes into Fleeting Youth, use only real fruit instead of syrups or concentrates in our fruited ciders, and crush, toast, and blend whole spices into ciders like Autumntide and Sugar Plum Snow Day.
Though we release a wide range of styles, you’ll know you’re drinking an Ash & Elm Cider Co. cider if it's complex, balanced, and apple-forward.
Community Involvement
Since our founding, we have striven to support our community through our business as much as we can. We buy specialty apples from local orchards like Tuttle Orchards and Beasley’s Orchard and source tart cherries, blueberries, and blackberries from Midwest growers.
We also give partner with several local nonprofits and organizations. Some of our key partners include IYG, GANGGANG, Stonewall Sports, The Damien Center, The Audubon Society, and the Indiana Native Plant Society.
Meet Our Team
Our team at Ash & Elm Cider Co. is a passionate group of individuals dedicated to crafting exceptional ciders and fostering a vibrant cider community.
Andréa Homoya
Founder & CEO
With a background in sales, consulting, and management, Andréa sets the vision and drives the culture at Ash & Elm Cider Co. She is particularly interested in growing our brand presence through distribution and sales strategies, along with creating and managing special projects like Autumntidings Fall Festival and the Eras Cider Box.
Andrea grew up in Tanzania, California, and Singapore before settling in Indianapolis. She enjoys writing, gardening, cooking and playing with her sons, Soren and Enzo.
Favorite Cider: Del Camino
Aaron Homoya
Founder & CFO
As the Chief Fermentation Officer, Aaron both created your original favorite Ash & Elm Cider Co. flavors and is responsible for ongoing cidermaking operations. Like any good small-business owner, he also handles HR and accounting. Formerly an electrical engineer, he is especially interested in streamlining our production processes and building a sustainable company.
Aaron has spent the last dozen years making beer, wine, and cider. He enjoys spending time with his family and traveling to other cider-producing regions.
Favorite Cider: Del Camino
Liz Munson
Online Sales Manager
Liz started with Ash & Elm Cider Co. in the fall of 2021 as our Events Manager. Now, she is responsible for getting cider right into the hands of all our great fans around the USA through our online cider subscription program and online store. Liz manages to do it with a cool, dry wit and an eye for making things better and easier on everyone around her.
When Liz isn’t working, you can find her with her husband and kids (and probably their friends and their kids) traveling around, hanging out, and laughing together.
Favorite A&E Cider: Agave Habanero
Jake Kenney
General Manager, Indy Taproom
Jake is the man behind the scenes at our restaurant and cider bar. After years of bartending and serving throughout Chicago and Indianapolis, Jake has been a fun addition to our restaurant team. As GM, he makes sure our servers, bartenders, and kitchen team have everything they need to provide excellent customer service and knowledgeable food and cider suggestions. He also spends a fair bit of time yelling at his computer when we have a slow internet connection.
When Jake isn’t at the restaurant, you can find him hanging out in SoBro at his favorite haunts and making fancy bourbon-based cocktails.
Favorite A&E Cider: Wayfinder
Audrey Black
Events Manager
Audrey worked on our events team for three years, and when she took the plunge to become our Events Manager two years ago, the program really took off! Audrey is always positive, always ready to jump in to help out, and one of the few members of our team who can set up a pop-up tent without any help.
In her role, she’s responsible for making sure all of the many events we attend are managed well, staffed with smiling faces, and lead to a bunch of new cider fans.
On her days off, Audrey is a devoted mom to a dog and two cats, loves weightlifting, and going to concerts.
Favorite A&E Cider: Headlong
MaryAnna Ferris
Market Development Manager
MaryAnna has been a big fan of cider for the last five years as part of our events team and as a server and bartender in our restaurant. An avid learner, MaryAnna brings enthusiasm and curiosity to everything she does. She’s jumped right into being our first official Account Rep, working closely with our distributor to formally spread the love of Ash & Elm Cider Co. into more grocery, liquor store, and restaurant locations throughout Indiana and beyond.
MaryAnna spends her free time traveling around the US in her RV with her husband and Basset Hound, Hoshi and loves curling up with a good book.
Favorite A&E Cider: Wayfinder
Join the Ash & Elm Team
Are you ready for a refreshing change of pace? If you’re passionate about cider and enjoy connecting with other people, then the Ash & Elm Cider Co. team is calling your name! Help us create an unforgettable experience for cider lovers.
Click the button below to discover our open positions and be a part of something special!